Events

The Indian Maharajah is clearly visible during the BNP Paribas Fortis European Open, the prestigious ATP tournament in Brussels.

In and around the Brussels Expo stadium, organization and appearance come together: we dress all the ball children, linesmen, volunteers, drivers and staff, have developed our own merchandise line together with the tournament organization and are recognizable with our stand, activations and collections in several places. A powerful collaboration at the highest tennis level, with visibility in every detail during the BNP Paribas Fortis European Open.

Also during the ABN AMRO Open, the largest and most prominent tennis tournament in the Netherlands, The Indian Maharadja will be fully present.

With our own stand, eye-catching activations and a strong online campaign, we will ensure a powerful brand experience at and around the tournament. From meet & greets and win actions to interactive activations such as the grab machine and an inspiring online campaign: sport, style and experience come together here. Follow the tournament live via our Instagram channels and discover the exclusive ABN AMRO collection.

We are proud to expand our international presence at the prestigious ATP 500 clay court tournament in Hamburg, the Bitpanda Hamburg Open.
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Around the center court, The Indian Maharajah is prominently visible in several ways: ball kids, linesmen and volunteers are dressed in our outfits, our promo video is running in the fan zone, and with billboarding as well as our own merchandise stand, we are reinforcing our presence on the field. We are proud to be part of this leading event and showcase our brand identity to a wide international audience.

Since 2022, The Indian Maharadja has had a prominent presence at the Libéma Open, where style, performance and brand experience come together on and around the tennis park.

With specially designed outfits for the ball kids, visible ambassadors on the center court, a large merchandise stand featuring the distinctive Libéma collection and various marketing activations, we create experience and interaction with the public. Our branding is recognizable in several places on the grounds - a complete brand experience for tennis enthusiasts, right in the heart of a leading tournament.

This year, for the first time, The Indian Maharadja will have a major presence at the Dutch Open - an atmospheric tournament that is fast becoming a fixture in Dutch tennis. On and around the court, we bring not only style, but also recognition and experience. Ball children, linesmen and volunteers are fully dressed in our signature outfits, while billboarding and powerful visuals in the VIP lounge ensure maximum brand visibility. Visitors will be surprised with a photobooth including Polaroid activation, allowing them to capture their moment at the tournament and take it home.

From center court to atmosphere zone, The Indian Maharadja is everywhere. Play your way. And do it with confidence.